First Watch is an award-winning Breakfast, Brunch and Lunch favorite that specializes in both traditional and innovative creations all freshly prepared to order. At First Watch, we take a creative approach to daytime dining with a focus on freshness. Each menu item is made-to-order and prepared with Care. Every morning, we arrive at the crack of dawn to slice and juice fresh fruits and vegetables, bake muffins, brew our fresh Project Sunrise coffee and whip our French Toast batter from scratch Our award-winning chef-driven menu includes elevated versions of classic favorites, along with First Watch specialties such as our protein-packed Quinoa Power Bowls, Avocado Toast, A.M. Superfoods Bowl and our famous Million Dollar Bacon. While our menu constantly evolves with seasons, our focus on - and commitment to - freshness never wavers.